Client Retention – 3 Tips To Retaining Your Best

In your industry, you share the market of potential customers with your competitors who all offer similar products and services. To retain your clients and land more business, you're continually looking for ways you can separate from the pack.

Keeping your clients satisfied with your services and solutions is your priority. But what else can you do to demonstrate how much you value their business? Here are three best practices to help you stand out to your best customers.


Be mindful of milestones and special interests and use them as opportunities to touch your clients. Whether it's an event of interest, a birthday, the anniversary of doing business with you or more of a personal life event, i.e., marriage or new baby, acknowledge it. Make a phone call, send a congratulatory email or send a professional gift. By taking the time to recognize milestones, you demonstrate to your customers that you have a general interest in connecting with them. It becomes less about selling something and more about relationship building.

Thank You Cards

In today's digital marketplace, the handwritten thank you card has almost become extinct. This makes it a more appreciated gesture. Take the time to hand write a card or note to thank your clients. You can send a card to a new customer, welcoming them to your program. Send a card to a long time customer thanking them for their continued partnership. Everyone enjoys a thank you, and it's never a bad time to send one.

Coffees and Lunches

Let's do lunch or meet near their office or home for coffee! If your clients are local, don't be afraid to ask them to meet. Even if they decline to attend, they will appreciate the offer. If they do accept, you now have a captive audience to build your business relationship. Buying lunch shows your appreciation and allows for an opportunity to discuss business objectives, learn more about what is important to them in work and their personal lives. People do business with people they like and trust. This might be the extra step your competitors won't be taking.

By taking the extra time to follow through with these tips, you'll be showing your core clients that you appreciate their partnerships. It demonstrates that you care about the details and ultimately, them. Going the extra mile can be the unique gesture you need to help retain your best customers. For countless more tips or mentoring on implementing a retention strategy for your business, contact us today!

Andrea Silvershein